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CNCTC Articles - Excellence in IT TRAINING

4 Free and Easy Ways to Advertise Online

by: Tesa Mari S. Sabao | 16 Jan, 2011 14:14:41

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Before, you have to spend a lot of money to create a successful ad campaign for your product or service. Thanks to internet, now you can achieve a successful ad campaign without spending even a penny. Here are some easy but effective ways to advertise online:

1. Start your own blog. You don’t need to launch a website in order to start your own blog. There are free blog hosting websites available to everyone on internet. Among these are Google’s Blogger and Wordpress. Using your blog provide useful tips and articles related on your advertisement’s niche to attract prospect clients. To make it more visible for search engines and attract more traffic, optimize the content of your blog by filling it with most searched keywords. It would also help if you’d update your blog regularly to keep your campaign running.

2. Create a Facebook page. Facebook is one of the most popular website these days. Almost everyone around the globe already has a Facebook account making it a good catch basin for ad campaigns. Moreover, because of its easy to use features you won’t need any professional help just to get massive response from possible clients. With Facebook page you can inject a massive ad campaign through networking. Just take a bit effort in thinking of a catchy page name and picture. Make sure the description shows what is your product or service and its benefits. Assert also what is its advantage over competitors. Remember also to keep the discussion board alive and interesting to your target clients and readers to achieve a successful campaign.

3. Comment on popular forums on your niche. Look for popular forums on internet related to your niche. Participate on online discussions especially on “Help Topics”. Advising people online is one of the most effective ways to publicize your business. Showing expertise and prowess through free online counseling is definitely a boosting advertisement.

4. Take advantage of free ad posting sites. Most people searching the World Wide Web for products and services often go to free ad posting websites. So even if the competition is tough because of the number of competitors, it’s always advisable to take advantage of the opportunity. To increase your chances of getting a client or customer, make your ad keyword optimized and appealing. Start by assessing the ad of your competitors in a customer’s view.  What can you still add or improve to surpass other’s service or product?

Still, a successful campaign depends on your willingness to keep your customer satisfied. As they say, “truth shall always prevail”. If you put importance on what they really need from your products or service, it would naturally show with or without ads. Nonetheless, having ads is still the best. Anyway, there are free and easy ways.


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