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The Popularity Secret of Facebook: 7 Varied Uses of Facebook (Part 2)

by: Tesa Mari S. Sabao | 23 Jan, 2011 20:11:25

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4. Promotions. Facebook is the most used and most popular social networking website, which makes it a good soil for advertisements. Because its users are defined and classified to age groups, ethnicity, location, sex, and interests; advertisements on Facebook becomes more targeted. Therefore, it becomes one of the cheapest yet most effective ways of promoting online. Aside from the paid ads on Facebook, you can also create Facebook pages or groups to gather prospect clients and suggest your product or services. However, promotions and advertisements are not exclusive to business organizations. You can also use Facebook to promote your belief and principle such as love for nature or anything, as long as it doesn’t fall over categories of pornography and violence.

5. Marketing. Yes, you’ve read it right. You can really sell online using Facebook. Just post your products’ most vivid pictures along with their price, and payment and the delivery options. At first, doing business online is a challenge. But if you’re honest and accommodates your clients query and complaints, you’d surely gain their trust. Thus, open a discussion page where your customers can post their queries and comments. Remember to always respond at once to every query. If you can manage well enough your customers through Facebook, it will not be long before you can earn back your capital and earn from your hard work.

6. Online Purchasing. Online purchasing through Facebook is still not popular. However, to those who are in search of exclusive items and collections, Facebook is the most open search ground. This is not so surprising considering almost all business establishments open a Facebook account to gain avid clients and keep them updated with their latest products and/ or services.

7. Getting Info Updates. By just adding a person to be your Facebook friend, liking a Facebook page, or joining a group; you are gaining an instant access to their latest post and activity. You’d automatically read their status and posts on your news feed. This feature makes Facebook the “one- stop- shop” to get updated with almost anything under the sun, since almost any info under the sun is posted now on Facebook.

So, you see how Facebook became so popular. It is because they became an answer to almost all online necessity, whether for business and personal need. If you want to be the next Mark Elliot Zuckerberg, have in mind the saying “Necessity is the mother of invention”.


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