Developer
Advertisement - Some companies insert their advertisement on free programs in order to let the users know that they are offering or selling a certain product or service. The payment depends on the agreement of the developer and the advertiser. A good example for this one is Facebook, Facebook is free to use but they offer several ways on how companies can advertise.
Premium Version - Many freeware programs has this one wherein they let users download their free version on the net which only has the basic version installed. If the user wants to access the full functions of the program, the user has the option to upgrade the free version into... their premium version.
Donation - The easiest way for them to earn is thru donation. Some developers will display their PayPal account so that users who were satisfied with the programs could donate if they want to. Donation is only mandatory. If you really liked the program created, donating to their account would be big help for them.
In free games, you will be allowed to play for free but you also have the options to buy items that could help you improve your game. There would be several games that you will be forced to spend money especially if you are dead serious on playing.
In this present era where almost everything can be downloaded already, freeware's are in demand due to the fact that almost everyone nowadays has their own computer and smart phones and not to mention that the said programs could be downloaded without the need of paying for it. Just a reminder to everyone, always be extra careful on the files that you download on the internet. There will always be programs created that could possibly contain viruses or even malwares. It would be best to research for a particular program so that you would know the reviews of the users that have tried it already. This way, you would know if it is legit or not.
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