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CNCTC Articles - Excellence in IT TRAINING

SEO Specifics

by: Vianca C. Villar | 18 Feb, 2010 17:21:50

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I am sure you have heard about the need for certified IT professionals or the latest news on Information technology. But, have you learned about other practical ways of making money online for those with or without IT expertise? Yes, you got that right; it’s the Search Engine Optimization or SEO.

Nowadays, you can hardly find any business that does not have their own website, correct? However, it does not stop from you building your own page; it has to meet specific criteria for it to be displayed by search engines as one of the results matching the information being looked up relevant to your website or business. More so, it also needs to have that ability to drive traffic to your site meaning, being able to draw more readers and visitors. It was for those reasons that SEO has now more than ever become popular than it was before.

Search engine optimization (SEO) has been around since the introduction of the Internet.  Although, it was only during these times that it has gained more solid ground given the fact, that businesses have now acknowledged its tremendous marketing potential. They have realized its unique capability in promoting their companies and products in the world market. Such awareness led these business people to employ web designers, developers and even bloggers or content writers to get the job done. In effect, it brought opportunities for both IT professionals and non-professionals making SEO knowledge a plus factor for those seeking employment.

 These people are challenged by these companies to create and develop a webpage that will introduce their business and products through the web. It entails making it attractive, easy to navigate and reader-friendly. That being said, Google, the largest and most popular search engine being used has pointed out parts of your website that should be given attention to help improve or increase its chances of being included in the list of results or organic search and capture user interest. They are as follows:

1.)    Title page – this describe the content of your website to the search engines and your users. You can include the business name, location and its current offerings or promotions. Also, be able to come with titles and a brief description for each page.  These distinctions allow the search engine to treat that page as unique or different from the other ones depending on the keyword/s used or the information being looked up. Thus, it will present more of your site’s various or linked topics.

2.)     Meta tags – this gives a synopsis of what the site is all about. These are usually composed of a few sentences or paragraphs. It usually appears just below the title page once the search engine displays the results or matches it has found about the topic. It must sum up focal points on your page.

3.)     URLs – user-friendly and site relevant words are to be used for URLs. It is advisable that you use one URL for structuring and linking the pages on your site.


4.)    Site navigation – Make sure that you make it easy for your users to navigate through your page in search of information from general to specific. It suggested the use of text links for site navigation to enable search engines to easily crawl on your page.  The guide cited the use of "breadcrumb" technique in navigation.  It is a line of links located at either the top or bottom part of the site allowing its users to go back to the previous or home page.


5.)    Content – It is important to always bear in mind that the website was created for your users and not the search engines. Therefore, It is better to use user-friendly and easy to follow texts, words that can be used by visitors as potential keywords in search of information relevant to your site; place divisions or breaks to organize topics on your page to make navigation easier for your users, and content has to be up to date and unique offering what other sites cannot give.

6.)    Anchor text - is the link that users can click leading to pages on your sites or external ones. In any case, a good anchor text will make it less difficult for users to navigate and search engines to crawl on your page.

7.)    Heading Tags – this provides a structure or outline of your page from main subject to sub points.

8.)    Website promotions - creating blogs, and reaching out to similar or social networking sites are good practices to grab attention and draw more visitors on your page. Although, internet is widely used to endorse businesses worldwide let us not do away with offline promotions as this method can still help support such purpose.

For detailed information you can download, Google’s Search Engine Optimization Starter Guide in Adobe format. This article aims to aid business owners and web developers in creating their own webpage, increasing its ability to be searched and making it appealing for readers to visit.

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