If you want to drive more traffic for your website and attract more readers, here are the things you need:

Relevant Website Name and Description.  The name says it all. Hence, if you want to attract readers for your niche, make the name of your website relevant for your readers. Make sure that when a target visitor reads your website name or URL, he won’t have any doubt in clicking it. Write also a good description for your website. To do so, take note first of the keywords that best describes your niche. This way search engines will easily incorporate your site when a target reader of your niche searches the web.

Good Website Usability and Format. According to statistics, net surfers only take few seconds to assess if a site is worth reading. So, format well your website for good usability. Make sure each element of your website is well placed where readers expect it. Aside from format, consider also the color of your website. Conform it to your niche. Experts say, it is always best to go for simple colors to suit both liberal and conservative readers. Also, make the videos and images minimal to fasten up loading of your web pages. You wouldn’t want to lose your readers just because of sluggish loading.

Consistent Post of Valuable Contents. Search engines prioritize websites that are constantly updated. Hence, always keep your website updated with new posts. Post only things that are valuable to your readers. Make them timely, informative, and helpful. This way your readers will always return to you, and as a bonus, they might refer you to more readers.

Attractive Giveaways and Promos. The competition on online marketing is getting tougher as more websites are launched online. To win competition, you have to become creative in driving more visitors to your website. And this means giving giveaways, launching promos and contests. Rewarding your readers is a proven way of getting word of mouth referral.

Reliable Interactivity. Make your website interactive. Offer free memberships and incentives for it. Follow your readers wherever they are. You can do this by connecting your website to popular social networking websites like Facebook.

If you don’t want to lose touch with your readers, create a good relationship with them through reliable and constant connection. Become accommodating in answering their queries and suggestions to make them feel valuable.